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Can Acupuncture Help Treat Your Running Injury?
The largest clinical study of acupuncture ever conducted was published in the December 2004 Annuals of Internal Medicine and found acupuncture to significantly reduce and improve function in patients .
5 Ways Acupuncture Can Fix Your Health Problems -
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Infertility in men may decrease with acupuncture
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Boost your “flu-fighter” with Chiropractic care
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Top 5 tips to improve asthma
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Is your posture causing your headache / migraine?
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Get Relief from a stiff neck
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Getting moving after whiplash
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Carpal Tunnel Syndrome
You probably think it’s strange for a chiropractor to be writing about carpal tunnel syndrome, as you think they “only deal with the spine”. In my extensive training to become a doctor of chiroprac..
Poor breathing habits and chronic neck pain
Breathing is the most basic and yet arguably the most vital act that our body needs to perform in order to stay alive. If done poorly, it may lead to neck pain, and ultimately a headache.
Reduce Menopausal Hot Flushes with Acupuncture
Are you or a loved one going through menopause and can’t take the heat? Studies show acupuncture may be effective in reducing the severity of symptoms such as hot flushes and night sweats during meno...
How a post-ride rubdown can improve your recovery as well as your circulation
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A Sports Chiropractor’s take on Bike set-up Biomechanics
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Are you at risk for Osteoporosis?
15% of women and 3% of men over the age of 50 suffer from osteoporosis. Bone degeneration and subsequent loss of height, due to osteoporosis was accepted as a normal part of ageing but that doesn't ha...
Increase your chance of conception
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Looking for a Change? March 11th is “Change Day NZ”
From the Change Day NZ website: “Change Day is a time when we can all come together to help improve the healthcare experience for everyone. We’re inviting you to become a change-maker and make a di..
Pregnancy Fatigue
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Looking for a Change? March 11th is “Change Day NZ”
The Pure Healthcare Pledge: Our team at Pure Healthcare team pledges to create greater awareness regarding patient choice in healthcare delivery by providing ongoing public education about the range of alternative healthcare options available to patients to complement medical care. We further pledge to work cooperatively with medical and ancillary healthcare providers to integrate our services, and provide patient focused, outcome based, care and enhanced inter-professional communication. Please, join us as we partner with Change Day NZ to enhance your healthcare experience

So, join us as we partner with Change Day NZ to enhance your healthcare experience.
We at Pure Healthcare we would love to see more people being empowered to have more input and choice in the type of healthcare that is available for a wide variety of health concerns, as well as for using “Wellbeing” care to prevent injury and illness in the first instance.  As such, we support enhancing healthcare delivery wherein patients have more choice in who they see.  There are a variety of reasons why someone might want to seek complementary care from an “alternative / natural” healthcare practitioner.  


It is interesting to note that the Ministerial Advisory Committee on Complementary and Alternative Health (MACCAH) has conducted a lengthy investigation into the role of Complementary Alternative Medicine (CAM) practices within healthcare services.  They note that… “When the New Zealand adults, who had visited a complementary or alternative practitioner, were asked about their reasons for doing so, 29.2% said that a friend or relative had referred them and 12.0% had been referred by their doctor. One in three of the adults (33.4%) that had visited a complementary and alternative health practitioner had also seen a general practitioner about the same condition (Provisional Results from 2002/03 New Zealand Health Survey)”.  So, this means that most people seeking CAM care are being referred by their friend and family, rather than their GP  

The MACCAH further indicated that “…where there is evidence of safety, efficacy and cost-effectiveness in contributing to the New Zealand Health Strategy, use of specific CAM modalities should be encouraged.”  Chiropractic was the first CAM discipline to be regulated in New Zealand in1982, followed by Osteopathy which is also now regulated. The professions of Acupuncture, Massage and Naturopathy are progressively working toward enhancing and documenting their standards and evidence.  In the USA, these CAM disciplines have been advancing steadily and are increasingly recognized as part of the normal delivery of healthcare.  


Currently, 25% of New Zealand adults visit a complementary or alternative health practitioner at least once a year (Provisional Results of the 2002/03 New Zealand Health Survey). Given that such a significant number of the population are using CAM,  the MACCAH considers an open attitude, and the availability of information for all health care practitioners (including biomedical and CAM) about a consumer’s other forms of treatment, will help identify and minimise the risks of undesirable interactions and prolonged use of ineffective forms of treatment.
The World Health Organization defines integrated care as: “A concept bringing together inputs, delivery, management and organisation of services related to diagnosis, treatment, care, rehabilitation and health promotion. Integration is a means to improve the service in relation to access, quality, user satisfaction and efficiency.”  


The New Zealand Health Strategy suggests that multifaceted approaches to the provision of prevention, treatment and relief are required to achieve population health goals. In addition, given New Zealand’s ageing population, it is likely that relief from the effects of illness, injury or disease, and from other forms of treatment, may become an increasingly important part of health care. For these reasons, MACCAH has considered whether integrating specified CAM practitioners with the biomedical health system will assist in meeting New Zealand’s health care needs and result in the better access of health care to all New Zealanders.


We at Pure Healthcare intend to be part of this movement, and is why we are supporting Change Day NZ in working toward enhancing healthcare delivery in New Zealand by pledging to provide education and access to the general public, and to healthcare practitioners, so as to help New Zealand’ers get and stay healthy.
Finally, Change Day NZ has a double meaning for us. We are participating in Change Day NZ by making our own pledge to improve Healthcare delivery in NZ – AND, we are changing the location of our Albany clinic in March. We are re-located to the Apollo Health and Wellness Centre.

Channel Magazine Issue 52

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Cherye Roche

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